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Is it just us or has there been an increase in grammatical misuse in tag lines, advertisements, and TV commercials lately? As many of you know, we have been feuding with Hanes for a few years over their “lay-flat” collar ads – to no avail.

Looks like we have a couple of new opponents to take on:

StriVectin

MORE SCIENCE. LESS WRINKLES.” & “More science. Less eye lines.”

FORD

“MORE GO. LESS STOPS.”

In addition, a faithful follower writes,

“Ugh!  Have you seen the Mercedes commercial?! “More technology, less doors.” I’m hoping it’s really clever and I just don’t understand it. Surely the grammar couldn’t be that bad, could it?”

We encourage you to look back to our posts on the subject “Less” vs. “Fewer”.

Would these grammar goofs affect your buying decisions?

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Today on Today, NBC TV host Matt Lauer asked Congresswoman and GOP candidate Michele Bachmann the following:

“Amy Kremer, who’s a leader of the Tea Party movement, said … that you will be – and this is her word, not mine – quote, ‘Palinized’ in this campaign. Do you understand the verb, and what would your definition of it be?”  

Click on the photo to see the video segment:

All politics aside, thank you Mr. Lauer for furthering our cause … especially in the “Verbalized …” category. This might just start a new sub-category: “Verbalized … Properly” (verbalized with a proper noun). Stay tuned.

See our series on Nouns gone bad:

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Quite a while ago, we blogged about a grammar error in a TV commercial for Chef Michael’s Dog Food.

See our post: Identity crisis …

“My name is Chef Michael and my dog Bailey and me love to hang out in the kitchen …” Should be: I.

We are very pleased to report that this grammar goof has been corrected!

This is our slogan in action: “we find it, you fix it.” Thanks for listening, Chef Michael’s!

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We present, in tribute to our friends over at Apostrophe Abuse, Apostrophe Catastrophes, Apostrophism, and of course Apostrophe Police, the following  …

  • From the Viewing Guide on our Time Warner Cable screen … umbrella’s … really?

  • Guess we should say that … Stand In’s … are from the … credit’s … in the TV show … The Kennedy’s … ???

So, what is it with this tendency to apostrophize plurals? We don’t get it. Do you?

  • Finally, in today’s tribute, we’re still lookin’ for the missin’ apostrophe in this … Surfin … sign.

This is just another example of apostrophailure.

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This has been bugging us since the advertising campaign began a while ago. TBS, the cable channel, is perpetuating awful grammar with their slogan:

“more movie … less commercials.”

We caught this grammar gaffe during tonight’s showing of the wonderful movie The School of Rock.

We love the movie, however, it was an insult to our senses having this slogan displayed on the screen throughout. We went for the DVD.

Therefore, we are going to shamelessly steal from our earlier post: Less is not always more … and may continue to do so until correctness catches on.

OK, everybody repeat after us …

I will use “less” for amounts that cannot be counted as discrete items, such as water, sunshine, and money.

I will use “fewer” for numbers of items that can be counted as discrete items, such as drops of water, rays of sunshine, dollar bills, and … of course, commercials!

Get it? Got it. Good!

See our other previous post on this topic: Limit less …

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In Las Vegas this week, there was a great holiday party invitation which included the following:

 … come join us for toasted marshmallows and carolers …

What comes to your mind?

Here’s what came to ours:

Yum … toasted carolers!

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Updated post:

Compounds plural or compound plurals? That is the question …

We were already compiling a few notes about the “art of pluralizing” when we got a rash of input (from TV, Twitter, and email) about the plurals of compound nouns, specifically those compound nouns consisting of a noun plus a modifier.

We’re taking our best shots here, so please feel free to disagree or otherwise comment.

In question:

daddy longlegs – conventional wisdom would lead us to the plural form of: daddies longlegs, however, since that is cumbersome, we suggest: Harvestmen

Attorney General – no question about this one: Attorneys General

gin and tonic – conventional wisdom (gins and tonic) again loses out here (we defer to ironic1.com for this one ): gin and tonics

gin and tonics

notary public – not much question with this one: notaries public

brother-in-law – consistent formation found for this plural: brothers-in-law

maid of honor – 1) for more than one honor: maid of honors; 2) for more than one wedding attendant: maids of honor (please, only one MOH per wedding); for more than one copy of the movie Made of Honor: we suggest DVDs.

made of honor

man-of-war – encounter one and there are likely more on the beach or in the water: men-of-war

Bride of Chucky – ok, so are you talking about the plural of Chucky’s mates or the number of movies … or, even, the possessive? For our purposes here, today: Brides of Chucky

Good, now we’re getting more input. In a recent Twitter conversation:

@NeillShenton to @GrammarCops “ok, what about multiple spoons full of something? Plural* me that – i’d rather rephrase a sentence than type THAT ugly word.” 

* We’re now adding “plural” to our list of Nouns gone bad … Thanks!

@GrammarCops to @NeillShentonGood one … it’s actually one word ‘spoonfuls.'”

spoonfuls

There are likely hundreds of such examples. Please contribute.

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A while back, we wrote a post called “Breaking with the past …” in which we explored some rules for and exceptions to forming the past tense, especially with the “… ink” words.

Last night, we saw a TV commercial … for SLIMQUICK™ … that riled us up again.

slimquick

Here’s the quote from the not-so-slim cartoon woman on the TV ad … she says to/about her slimming male counterpart:

“We’re trying to lose weight, so we cut out junk food. I shrunk one size. He shrunk six sizes.”

Goodness! This is slim (actually, grim) grammar. Come on, the past tense of shrink is shrank

Just to make sure we heard correctly, we replayed the spot several times, in disbelief. Why are we always so shocked at advertising grammar goofs? (click here to see another example) After all, an advertising great (copywriter for such brands as Hanes, Walmart, Discover, and eTrade) once wrote to us, and we quote, “… honestly, grammar doesn’t mean much in advertising.” Still, it ruffles our feathers when we hear companies allow such blatant English language slaughter on the TV airwaves (and cable). Maybe our consolation must be that if there are not these gaffes, we wouldn’t have much to blog about?

Your thoughts?

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A few weeks ago, we were copied on an email that had this amusing passage:

“You lovers of the English language might enjoy this.

There is a two-letter word that perhaps has more meanings than any other two-letter word, and that is “up.”

up

It’s easy to understand up, meaning toward the sky or at the top of the list, but when we awaken [sic] in the morning, why do we wake up? At a meeting, why does a topic come up? Why do we speak up and why are the officers up for election and why is it up to the secretary to write up a report?

We call up our friends. And we use it to brighten up a room, polish up the silver; we warm up the leftovers and clean up the kitchen. We lock up the house and some guys fix up the old car …  At other times the little word has real special meaning. People stir up trouble, line up for tickets, work up an appetite, and think up excuses. To be dressed is one thing, but to be dressed up is special.

And this up is confusing: A drain must be opened up because it is stopped up. We open up a store in the morning but we close it up at night.

We seem to be pretty mixed up about up! To be knowledgeable about the proper uses of up, look the word up in the dictionary. In a desk-sized dictionary, it takes up almost 1/4th of the page and can add up to about thirty definitions. If you are up to it, you might try building up a list of the many ways up is used. It will take up a lot of your time, but if you don’t give up, you may wind up with a hundred or more. When it threatens to rain, we say it is clouding up. When the sun comes out we say it is clearing up

When it rains, it wets the earth and often messes things up.  When it doesn’t rain for awhile, things dry up. One could go on and on, but I’ll wrap it up, for now my time is up, so … it is time to shut up! Oh … one more thing:

What is the first thing you do in the morning & the last thing you do at night? U-P.”

As comical as this is, we were curious about the claim re: up, “perhaps has more meanings than any other two-letter word.” For years, we have been under the impression that, in the English language, the word (regardless of the number of letters in the word) with the most definitions is “run.” So, we went digging around …

Here’s what we found out, per the Oxford English Dictionary, about words with the most definitions … the top ten:

  1. set (464 definitions)
  2. run (396 definitions)
  3. go (368 definitions)
  4. take (343 definitions)
  5. stand (334 definitions)
  6. get (289 definitions)
  7. turn (288 definitions)
  8. put (268 definitions)
  9. fall (264 definitions)
  10. strike (250 definitions)

Now we have learned that the word “up” doesn’t even make the top ten, nor does it come close to the two-letter word “go,” which graces the list at position three. However, we also learned that our impression about the word “run” was wrong. Can we even say we were close, being 68 definitions behind the number-one ranked word “set“?

Who really cares? Well, besides those of us who have obsessions with words, grammar, etc., many English language learners care because they want to learn to use our language correctly … bless their hearts. If you are a native English speaker, it’s likely difficult for you to imagine yourself making your way through a language that has almost 500 definitions for a single word, much less navigating its complex set of rules of grammar and usage. Wow!

Here’s one little three-letter versatile powerhouse … Set can be a verb, a noun, an adjective, or an interjection … it can be used with or without an object, and it is the mainstay of many phrases, such as: set about, set against, set ahead, set apart, set aside, set back, set by, set down, set forth, set in, set off, set on, set out, set to, and set up. Set also appears in several idioms, including set forward, set one’s face against, set store by, and get set! (definitions of which you can find at dictionary.com).

We will not list all of the definitions for set, rather, we choose to leave you with this … we’re off to set the table for dinner but we don’t need to set a fire because the 105 degree heat in Austin today set another record. We just watched a set or two of tennis on the TV set before writing this post to set the record straight. We discussed a set of words in our blog after we set the timer on the sprinkler, both of which set our mind at ease. The date is set for our next party at which we hope to set a good example of holiday entertaining. We must set down the pen to type, but we no longer need to set type to print our articles. That beautiful ring we saw the other day is set with gorgeous stones, but it would set us back too much to afford it. We didn’t fall on the stage set, however, once the bone was broken, the doctor had to set it for it to heal properly. Now, having set our minds to it, we’re now going for the set of golf clubs and hit the links … before we set ourselves down and watch the sun set

All set?

 

set

Sources: Oxford English Dictionary, dictionary.com

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Thanks. We have had great response to our original post: Nouns gone bad … the phenomenon of using nouns as verbs, and the growing prevalence of this practice.

Today, we saw a Web item that prompted us to sequel the original:

“Do you sushi?”

noun gone bad

(click here for the real story)

What a great example. Have you ever used the word sushi as a verb?

Here are more culprits from our readers and our research:

DRC is … “Jonesing for something to drink.”

CDS heard a sportscaster say … “He defensed that play perfectly.”

CG is going to … “TiVo (or DVR) her favorite TV shows.”

Speaking of favorites, have you ever favorited a Web site or a tweet?

CG heard someone say (and we heard this one on the TV show Will & Grace) … “lotion up their skin.”

SF reminded us that … “Of course there’s ‘friended‘ on Facebook/MySpace.”

Recently, we read an article in which … “The shoplifter was reprieved at the last minute.”

What about this … “are you gaming today?”

Oh, yes, another from the computer age … “let’s pdf that document.”

Got more? Please let us hear from you …

Be sure to see our related posts:

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