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Posts Tagged ‘cable’

This has been bugging us since the advertising campaign began a while ago. TBS, the cable channel, is perpetuating awful grammar with their slogan:

“more movie … less commercials.”

We caught this grammar gaffe during tonight’s showing of the wonderful movie The School of Rock.

We love the movie, however, it was an insult to our senses having this slogan displayed on the screen throughout. We went for the DVD.

Therefore, we are going to shamelessly steal from our earlier post: Less is not always more … and may continue to do so until correctness catches on.

OK, everybody repeat after us …

I will use “less” for amounts that cannot be counted as discrete items, such as water, sunshine, and money.

I will use “fewer” for numbers of items that can be counted as discrete items, such as drops of water, rays of sunshine, dollar bills, and … of course, commercials!

Get it? Got it. Good!

See our other previous post on this topic: Limit less …

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A while back, we wrote a post called “Breaking with the past …” in which we explored some rules for and exceptions to forming the past tense, especially with the “… ink” words.

Last night, we saw a TV commercial … for SLIMQUICK™ … that riled us up again.

slimquick

Here’s the quote from the not-so-slim cartoon woman on the TV ad … she says to/about her slimming male counterpart:

“We’re trying to lose weight, so we cut out junk food. I shrunk one size. He shrunk six sizes.”

Goodness! This is slim (actually, grim) grammar. Come on, the past tense of shrink is shrank

Just to make sure we heard correctly, we replayed the spot several times, in disbelief. Why are we always so shocked at advertising grammar goofs? (click here to see another example) After all, an advertising great (copywriter for such brands as Hanes, Walmart, Discover, and eTrade) once wrote to us, and we quote, “… honestly, grammar doesn’t mean much in advertising.” Still, it ruffles our feathers when we hear companies allow such blatant English language slaughter on the TV airwaves (and cable). Maybe our consolation must be that if there are not these gaffes, we wouldn’t have much to blog about?

Your thoughts?

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