This has been bugging us since the advertising campaign began a while ago. TBS, the cable channel, is perpetuating awful grammar with their slogan:
“more movie … less commercials.”
We caught this grammar gaffe during tonight’s showing of the wonderful movie The School of Rock.
We love the movie, however, it was an insult to our senses having this slogan displayed on the screen throughout. We went for the DVD.
Therefore, we are going to shamelessly steal from our earlier post: Less is not always more … and may continue to do so until correctness catches on.
OK, everybody repeat after us …
I will use “less” for amounts that cannot be counted as discrete items, such as water, sunshine, and money.
I will use “fewer” for numbers of items that can be counted as discrete items, such as drops of water, rays of sunshine, dollar bills, and … of course, commercials!
Get it? Got it. Good!
See our other previous post on this topic: Limit less …