We have long been “Peppers” … fans of the 10, the 2, and the 4, the “King of Beverages” and “The Most Original Soft Drink Ever” … even basking in the soda pop celebrity of having met the owner of the oldest Dr Pepper bottling plant in … well, the world! Dublin, Texas (outside of Ft. Worth) is home to this plant that is the last holdout for pure cane sugar (instead of high fructose corn syrup) in their drinks. But, we digress …
This week, we were dismayed to hear a grammar goof in a TV commercial for the 23 flavors. The latest Dr Pepper “Trust me – I’m a Doctor” campaign may be a boost for Dr. Dre (rapper, record producer, actor) – their spokesman, however, it has grammar protectors running for a remedy. Here’s the gaffe:
“Scientific tests prove … when you drink Dr. Pepper slow, the 23 flavors taste even better.”
Now, slow may produce hits for Dr. Dre, as he claims in this ad, and if we were, with an adjective, describing this tasteful treat, slow would be fine. In this case, though, the traditional and proper usage is slowly, the adverb.*
So, Dr Pepper and Dr. Dre, we would like to introduce you to Dr. Grammar (yes, there really is such a practitioner – click here to discover him).
We recommend prescriptive grammar, a couple of tablets (or a blackboard) and a sentence of “I will drink it slowly“ as community service, to avoid the GrammarGallows.
We will continue to “Drink a Bite to Eat at 10, 2 and 4 o’clock” because, truly, “One Taste & You Get It” and “Dr Pepper, nothing better.” However, the “Dr’s Orders” to “Drink It Slow“ will not be on our prescription pad any time soon.
While you’re reading … why not “Be a Pepper” and take a drink of “America’s Most Misunderstood Soft Drink” as it is “Good For Life” even if its grammar may not be.
* We anticipate receiving comments that the adverb form slow is widely accepted, and has been in use since about the 15th century … OK, we concede its use, but … let us have our fun, please … we like the traditional.
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