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Archive for September, 2011

Is it just us or has there been an increase in grammatical misuse in tag lines, advertisements, and TV commercials lately? As many of you know, we have been feuding with Hanes for a few years over their “lay-flat” collar ads – to no avail.

Looks like we have a couple of new opponents to take on:

StriVectin

MORE SCIENCE. LESS WRINKLES.” & “More science. Less eye lines.”

FORD

“MORE GO. LESS STOPS.”

In addition, a faithful follower writes,

“Ugh!  Have you seen the Mercedes commercial?! “More technology, less doors.” I’m hoping it’s really clever and I just don’t understand it. Surely the grammar couldn’t be that bad, could it?”

We encourage you to look back to our posts on the subject “Less” vs. “Fewer”.

Would these grammar goofs affect your buying decisions?

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The other day, we were reminded of the 1922 novelty song by Frank Silver and Irving Cohn from the Broadway revue Make It Snappy, “Yes! We Have No Bananas.”

In this case, “Yes! We Have No Grammar” might be more appropriate for this Kroger gas station. Here’s the display we had to see while filling up the tank. Ouch!

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