When will folks ever learn the “less-on”?? The “less vs. fewer” debate rages on. Case in point:

Citi is running a promo. It starts out fine, but quickly grates on grammarians with the phrase …
“Less trees being cut down …”
OK, everybody repeat after us …
I will use “less” for amounts that cannot be counted as discrete items such as, water, sunshine, and money.
I will use “fewer” for numbers of items that can be counted as discrete items, such as, drops of water, rays of sunshine, dollar bills, and … of course, trees!
Get it? Got it. Good!
See also our previous post: Limit less …


Definitely one of my biggest pet peeves. Nearly up there with there/they’re/their, it’s/its, who’s/whose, and your/you’re/yore.
ENGLISH. IT IS YOUR NATIVE LANGUAGE. Seriously, people.